Tea Time with a Bite!
Super stoked to concept the brand and illustrate 2Town's new Hard Tea line, TeaREX Killer Tea. Working with the wonderful Harbor Creatives team, we came up with several branding ideas. When 2Towns decided to go with the TeaRex theme, we were off to the races on illustrating our dapper T-Rex character and scenes. But it didn't stop there. Afterwards came the Brand Guide, Sell Sheets, Posters and of course animation.
Crafted in the PNW, TeaREX is a bigger and bolder take on hard tea. Refined yet crushable, the monstrously delicious flavor of TeaREX is classy enough for pinkies out, with enough bite to ensure tea time never goes extinct.
How to Relax at the Abbey
For the first promo video, We wanted to weld together the 2D illustrations with a realistic Victorian scene in 3D. MoodBoard had to figure out a way to Segway that transition, so we thought of having the Dino illustrations form the label of the cans would do.
A pitcher of Tea Rex Killer Iced Tea makes for a wonderful Downton Abbey day.
We Won an Award
We took home the 2024 Craft Beer Marketing Award for best packaging for cans. We designed this award graphic to celebrate and promote.
