Two icons. One collab. A whole lot of drip. When 7-Eleven and Crocs joined forces on their limited-edition clog and Jibbitz™ collection, the creative challenge was clear: bring the unmistakable energy of a late-night 7-Eleven run to one of the most recognizable shoes on the planet. We brought that vision to life across three distinct deliverables — an interactive color carousel, 3D motion design, and scene replacement in video production — each leaning into bold color, cult nostalgia, and a retro-cyber aesthetic to make every touchpoint feel as iconic as the partnership itself.
Elevating Your Style
MoodBoard worked with the team at Vehicle Works on the new launch of Croc’s exclusive 711 shoes. Crocs needed to showcase their fabulous collaboration with excitement and flair. We replaced key scenes with retro-cyber environments that channeled the energy of a neon-lit 7-Eleven at 2am. The result: a campaign extension that felt fresh without losing the warmth of the original.
Wrapped in a 711 Drip
Part product showcase, part visual statement — the kind of content that stops a scroll cold. A 3D animated video where paint-like fluid dynamics cascade over the Classic Clog, splashing 7-Eleven's signature red, green, and orange across the frame.
Interactive
Croc Carousel
Built in Rive, this real-time carousel lets users seamlessly transition between colorways and toggle between the platform and street versions of the shoe. Every animation was crafted to feel fluid and tactile — less product page, more drop moment.
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