Converse By You - Charlie XVX limited editions
When Charli XCX partnered with Converse for a limited-edition “Converse By You” drop, Moodboard was brought in to translate her unapologetic, hyper-pop persona into a tangible product experience. The goal wasn’t just customization—it was attitude. We leaned into a grungy, rebellious aesthetic that captured Charli’s “party girl” energy while still feeling elevated and collectible. Every design decision was rooted in her visual identity: chaotic, bold, and unmistakably cool.
Blending Reality and Motion
To bring the collection to life, we integrated our 3D models directly into footage from Charli’s photoshoot, creating a hybrid visual story that blurred the line between physical and digital. Moodboard edited a high-energy video that combined real-world movement with stylized 3D overlays, using a modern, glitchy, stop-motion-inspired approach to give the content a tactile, almost collage-like rhythm.
BTS of the 3D Modeling TExtures
Designing the Details: From CAD to Culture
Using CAD-based workflows, we customized 3D shoe models from the ground up—reworking materials, finishes, and graphic treatments to embody a raw, textured look. Signature elements like “party girl” soles and a key-and-lock pendant detail on the heel became defining features, adding narrative and symbolism to the product. These weren’t just stylistic choices—they were extensions of Charli’s world, designed to feel like wearable artifacts from her universe. Our process blended precision modeling with expressive texturing to strike a balance between realism and edge.