Converse By You - Charlie XVX limited editions
When Charli XCX partnered with Converse for a limited-edition “Converse By You” drop, Moodboard was brought in to translate her unapologetic, hyper-pop persona into a tangible product experience. The goal wasn’t just customization—it was attitude. We leaned into a grungy, rebellious aesthetic that captured Charli’s “party girl” energy while still feeling elevated and collectible. Every design decision was rooted in her visual identity: chaotic, bold, and unmistakably cool.
BTS: Its starts with a model
Blending Reality and Motion
To bring the collection to life, we integrated our 3D models directly into footage from Charli’s photoshoot, creating a hybrid visual story that blurred the line between physical and digital. Moodboard edited a high-energy video that combined real-world movement with stylized 3D overlays, using a modern, glitchy, stop-motion-inspired approach to give the content a tactile, almost collage-like rhythm.
